On October 1st, at the L7 West Lake Hanoi hotel, Moroccanoil officially launched its new product, the Treatment Purple Hair Oil, in Vietnam. This innovative formulation is specifically designed for light blonde, bleached, and gray hair, catering to the needs of those with color-treated hair.

The Treatment Purple Hair Oil incorporates violet pigments, which effectively neutralize unwanted yellow and orange undertones, thereby addressing the common issue of brassiness in brightened hair. This product offers a solution for maintaining vibrant, healthy, and lustrous color in bleached and dyed hair.

In conjunction with the launch of the Treatment PurpleHair Oil, Moroccanoil introduced a new hue in its professional color collection: Grey Violet. This color combines neutral gray tones with smoky violet undertones, resulting in a striking yet sophisticated appearance, ideal for individuals who favor modern styles and wish to express their unique personality.

Let’s look back at the highlights from the event below:

Source: FOTO KIENGCAN TEAM