On September 10th at Lotte L7 Hanoi, the Hairshow K-Perm F/W 2024 event was a resounding success, featuring visually stunning performances that combined the art of hairstyling and makeup, sparking creativity for all the attendees.

At the event, participants had the opportunity to get acquainted with the latest salon trends from Korea through demonstrations and insights shared by hair artist Lee Chan, alongside the “all-in-one” concept—where customers can style their hair and get their makeup done right at the salon for a perfect look for any occasion.

Additionally, there was a captivating showcase of permed hairstyles by the expert team led by Creative Vietnam Training Director Huong Dang, presenting the beauty of perms for both women and men. Using techniques like rod placement and subtle color transitions, they brought freshness and trend-aligned styles to the hair, keeping up with the market trends.

Let’s look back at the highlights from the event below: